Marketing leadership specializing in digital promotion platforms, shopper marketing, data analysis and customer success.

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Hi, I’m Debby Hrach.

I’m a senior level marketing professional with experience leading resilient, remote-first teams. I work with major national and global brands to engage and drive consumer behavior.

Read more about what I do, what I’ve done, where it happened and what people have said about me.

What I do

 

Build and cultivate client relationships

 

I am intimately familiar with clients’ business, marketing, competitors and objectives to align strategic solutions to meet goals and KPIs to build and maintain long-term relationships with client senior leadership.

 

Promote effective collaboration

 

Communicate effectively with other functional leaders to identify opportunities for growth and collaborate to drive efficiency and effectiveness across the organization. Well-versed in consumer data privacy laws, I work closely with the security and legal departments to ensure compliancy.

 

Achieve business and sales objectives

 

I have managed the execution of over 1,000+ promotional campaigns for national and international brands utilizing online, app, API, SMS and social aggregation platforms. I collaborate with Product and Strategy teams to parse first-party data to activate marketing insights that result in measurable value.

What I’ve done

  • Customer Success Leadership

  • Onboarding/Training

  • Customer Experience/Lifecycle

  • Incentivized Engagement 

  • Product/Platform Solutions

  • Legal Compliance

  • Procurement/Fulfillment

  • Project Lifecycle Management

  • Strategic Planning 

  • Segmentation

  • Shopper Marketing Activation

  • Retail Strategy

  • First Party Data Insights

  • Audience Activation

  • Market Research & Analysis

  • Data Analytics/Measurement

  • Revenue Management

  • Local Store Marketing

  • Brand Development 

  • Brand Personas

Where it happened

Avid Marketing Group

Account Director

Rocky Hill, CT | Remote in Bend, OR

March 2023 - Present

PrizeLogic

VP, Customer Success

Scottsdale, Arizona

August 2010 - January 2023

Martz Agency

Senior Account Executive

Scottsdale, Arizona 

December 2004 – August 2006

Freschef

Marketing Manager

Mesa, Arizona

June 2009 - August 2010.

Ivie & Associates

Coordinator, Client Service

Phoenix, Arizona 

March 2003 – December 2004

Off Madison Ave

Senior Brand Manager

Tempe, Arizona 

February 2008 – June 2009

BSA Advertising

Senior Account Coordinator

Phoenix, AZ

September 2000 - March 2003

Kahala Corp

Brand Marketing Director

Scottsdale, Arizona 

August 2006 – February 2008

What people are saying about me.

 

Jay Bear
Author, Speaker, President—Convince and Convert

"Marketing and Advertising Rock Star. Debby knows how to build brands through highly targeted, relevant tactics that are rooted in an umbrella strategy of differentiation. She's like a Swiss Army Knife of marketing, as she's done it all (PR, print, direct mail, broadcast, research, events, digital). Super organized, self-motivated, and 100% fun to be around. Get her on your team, because she was a killer when she was on mine."

Sara Wachter-Boettcher
Author, Speaker, Founder—Active Voice

“Regardless of the type of project, Debby was adept at keeping all the balls in the air, communicating with clients and delegating responsibilities.

Whether in a strategic marketing role, a project management role, a client-focused role or any combination thereof, Debby would be an excellent addition to any team.”

Mike Corak
Managing Director, Vice President—DAC Group

“Her years of experience have given her a substantial history to draw from, and her natural personal relations skills and instincts are remarkable. Debby is also great with internal staff, balancing client needs with operational considerations allowing for successful engagements on both sides of the equation. Beyond professional attributes, Debby is also a kind and likable person, in my opinion, one of the top traits of any successful client manager. Debby can be counted on to hit deliverable dates, do right by her clients, and grow the agency's business, all with a smile, making the experience fun and rewarding for all.”

 

Carol Klimas
Director of Communications—Phoenix Children’s Hospital

“Whenever Debby is on a project, I know it will be on-time, on-budget and on-strategy given her hyper organized approach to her clients. She is the person pushing everyone and everything in the right direction.”

David Anderson
Founder/CEO—Off Madison Ave

“Organized, smart, dedicated and team player are just a few words to describe Debby. Debby was part of the Off Madison Ave team for over a year. During that time she was a senior account manager for the agency. Not only did she work successfully with existing clients she frequently accompanied senior management to new business presentations. Debby is someone who can be counted on no matter the situation. She is a total team player and is always willing to jump in and help out others. Her wide skill set makes her a top candidate for many positions.”

Roger Hurni
Chief Creative Officer, Founder—Off Madison Ave

“In the time I have known Debby, I find her dedication and enthusiasm are contagious. Debby is smart and approaches challenges head on. If she doesn't know the answer, she'll figure it out.”